Seven was created with one belief at its core: everyone deserves a healthy, effortless glow—no matter their shade, skin type, or routine. In a world of shifting beauty standards, Seven focuses on what never goes out of style: healthy skin. The brand celebrates diversity, recognizing that every skin shade has its own unique radiance and story. The slogan "Beauty in Every Shade" is not just a tagline—it's the foundation of the brand.
The process began with defining Seven's brand identity, creating an inclusive and approachable feel that celebrates diversity and healthy, radiant skin. A sleek, minimal logo was developed to reflect the philosophy of "Beauty in Every Shade," paired with a harmonious palette of warm neutrals and gentle pastels. Marketing materials—including posters, banner ads, and social media graphics—were designed with clean layouts to showcase the products while maintaining a cohesive brand look. The centerpiece was a promotional video highlighting effortless skincare routines, natural beauty, and diverse skin tones, using smooth motion graphics to convey the brand's empowering and nurturing qualities. All materials were refined based on feedback to ensure a polished, consistent campaign that communicates Seven's mission across platforms.
Creating a distinctive identity for Seven meant designing bottles and labels that effectively communicate the brand's philosophy of "Beauty in Every Shade." While the brand incorporates floral elements in its design, it was challenging to make these flowers feel unique and stand out from the many other skincare brands that also use floral imagery. Each bottle needed to clearly highlight the product's benefits and radiance-focused messaging while fitting within the limited label space. Balancing creativity, readability, and originality on such a small surface pushed the team to develop a design that is both visually engaging and instantly recognizable.
The Seven project successfully established a distinct and inclusive brand identity that celebrates diversity and radiant skin. The sleek, minimal logo and warm, harmonious color palette created a modern and approachable visual presence. Posters, banner ads, and social media graphics clearly communicated the brand's philosophy, while the promotional video highlighted effortless skincare routines and the beauty of every skin tone. Together, these elements formed a cohesive campaign that effectively conveys Seven's mission, making the brand instantly recognizable and memorable in the skincare space.