Burple

Description

Burple is a product visualization assignment where I developed a complete pop brand and showcased it through a website I designed. The project involved creating a brand identity from the ground up, including designing a logo, selecting a cohesive colour palette, and developing a label that reflected the brand's personality. I then 3D-modeled a can and applied the label to it, producing realistic renders to highlight the product's visual appeal. Additionally, I created a promotional video to bring the brand to life and engage viewers. All assets—including images, renders, video, and the website layout—were integrated into a polished web presentation that effectively communicates the brand identity, demonstrating my skills in branding, 3D modeling, rendering, video production, and digital presentation design.

Type

Motion Design
Branding
Web Development
Graphic Design

Team Members

Kingsley Watson

GOAL

Develop a distinctive pop brand that is visually appealing, memorable, and instantly recognizable.
Design a logo, select a cohesive colour palette, and create a label that reflects the brand's personality and energy.
3D model a realistic can and accurately apply the label to showcase the product's form, texture, and appeal.
Produce a promotional video and supporting imagery to highlight the brand and product in a visually engaging way.
Assemble all assets into a polished website presentation that effectively communicates the brand identity and delivers an interactive, immersive experience for viewers.

PROCESS

The process began with defining Burple's brand identity, creating a vibrant, playful visual direction and designing a cohesive logo, colour palette, and label. The can was 3D-modeled with attention to shape, materials, and detail, followed by promotional imagery and renders that highlight texture and brand presence. A promotional video was produced to engage viewers, and all assets were integrated into an interactive website, combining visuals, video, and 3D product representation for a polished, cohesive presentation of the Burple brand.

PROBLEM

During the Burple project, several technical challenges tested both design and problem-solving skills. One of the biggest hurdles was creating the bubble texture on the can in Cinema 4D, which required extensive experimentation to achieve a realistic and visually appealing result. Navigating Cinema 4D for a large-scale assignment was also challenging, as this was my first time using the software for such a complex project. Learning the workflow, troubleshooting materials, and refining the 3D model pushed my skills to a new level, and overcoming these obstacles ultimately resulted in a polished, functional 3D product ready for presentation on the interactive website.

RESULT / CONCLUSION

The Burple project successfully established a fun and engaging brand identity that perfectly captures the playful, cartoony vibe aimed at a younger audience. I'm particularly proud of the logo and label design, which combine bold colours and whimsical elements to resonate with the target audience. The 3D-modeled can, complete with the bubble texture, alongside promotional imagery, motion clips, and the interactive website, all work together to showcase the product in a visually striking and memorable way. Overall, the project demonstrates a cohesive, vibrant brand presentation that effectively communicates Burple's personality and appeal.